Behind the scenes is a phrase used to describe the work that happens away from public view during the production of theater, television, and film. This can include everything from rehearsing a performance to editing the final product. It can also refer to the secret negotiations that take place between politicians or between a business and its customers.
BTS content is a great way to humanize a brand or business and attract a loyal audience. People connect with brands that are real and relatable, and sharing the struggles of your daily workflow can make them feel like they know you. This type of content can be done in a variety of ways, including creating an animated explainer video that shows how your product works or a day-in-the-life style vlog that gives audiences a glimpse into your company culture.
Aside from revealing the inner workings of your brand, behind the scenes can also be used to generate buzz for an upcoming launch or event. A behind the scenes video or blog can help you build anticipation and drive traffic to your website. This can lead to higher conversions than traditional marketing campaigns and is a cost-effective way to market your product or service.
Behind-the-scenes content can also be a great way to showcase your team or equipment. A simple time-lapse of the setup process can be an effective way to show off your crew’s skills. Alternatively, you could create a blooper reel that features everything from flubbed lines to the rustle of a leaf in the background.